Recent studies show that at least a third of all small businesses have yet to establish an internet presence by creating their own website. In days of economic uncertainty it makes sense that every dollar expended has to be justified, every investment analyzed for possible return, and that every minute spent (time is money!) makes sense to the bottom line.
If you are a business person who has embarked on the process of creating a website you know that there can be great expense involved, both in terms of money, thousands of dollars in design fees alone; and time, from working with the designer on the overall look and feel of the site to creating the content that best expresses your business and your vision. It is no wonder that many businesses elect to forego a website and focus on more traditional means of advertisement.
BlueBranch has been in business close to a decade and one thing that has become obvious is that those businesses, the small businesses that don’t have thousands of dollars waiting in their marketing budgets to custom design a website nor time to invest in tactical planning and implementation of that site are the ones most often overlooked by web design firms even though they make up the vast majority of all businesses in the United States. In 2011 BlueBranch made the decision to move from traditional website design and maintenance and focus instead on providing a way for small businesses to be able to get online easily, efficiently and equitably. In the age of mobile phone browsers and handheld devices, the era of flashy, graphics driven websites is ending. Our philosophy is that a website is all about content and the ease of use for your customers to be able to find that content and thus, find out about you.