We’ll give you a few reasons off the top of our head…
Even without a website you are already building a web presence. Social networks from Facebook to Google+ to Angie’s List to Yelp (and on…and on…) are filled with customer experiences and there’s a good chance customers are already reviewing you. By having your own website you can’t eliminate that but you can at least take some control. You can steer customers to your own Facebook page, you can respond to the occasional negative experience and you can tout all the awesome things that you do right!
Traditional advertising is changing rapidly. One concrete example that affects your marketing investment:
A recent study shows that one of every four American homes (24.5 percent) had only cellphones (no land line) during the last half of 2009 – an increase of 1.8 percentage points since the first half of 2009. The study also found that nearly half of adults aged 25 to 29 lived in households with only cellphones. (Check out the study)
What does that mean to a business owner? It means that anywhere from 25% to 50% of those advertising dollars you are spending on the Yellow Pages are going nowhere because those people who don’t have a land line don’t even get a copy of the phone book.
BlueBranch can help you take control of your growing web presence for much less than you would spend on even a modest Yellow Pages advertisement.
Today’s consumers are on the go. Plans are being made on the fly. While Ms. Customer is out running around she remembers that she needs to pick up a new pair of shoes. She pulls out her iPhone and searches for shoe stores in the area. The advertising dollars spent on phone book ads, newspaper ads, radio or even television won’t count for much if she doesn’t find you online.
Search online for some of your competitors. Most likely many of them are already online and working their way up the search engine rankings to be found by potential clients and customers.